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29   May
Filed Under (General Beer News) by admin on 29-05-2007

Will Paris Hilton serve her upcoming jail sentence in Australia?
Paris Hilton with Bondi Blonde
Marketing guru and beer lover Jack Singleton has come out in the press today saying that Paris should come down to “the world’s biggest convict colony” to serve out her sentence. Of course this makes no sense to most of you but remember that Jack is a marketer.

Earlier this year Jack bought Paris Hilton out to Australia to promote his new beer Bondi Blonde, this stunt alone is believed to have bought in up to $3 million revenue for the beer (although it reportedly cost up to $1 million to bring out Paris).

So this week Jack simply posted some ads throughout the American media urging them to send Paris Hilton down under to serve her sentence, this would make her and probably every male in the country rather happy.

By coming out now and saying this about Ms Hilton, Jack is simply receiving massive publicity from around the world for free.. Good one Jack!

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